yamaha motor philippines

"If you are going to do something, be the best"

Ginichi Kawakami, Yamaha Motor Company First President.

Yamaha Motorcycles, under this motto, employing all its creativity, and with a very strong spirit of challenge, became what it is now: one of the biggest players in the worldwide motorcycling scene.

But Yamaha's history doesn't start with motorcycles...

It is back in 1877 that Torakusu Yamaha started with the Nippon Gakki Company that later would become Yamaha Corporation: an important manufacturer of fine musical instruments.

As the company grew, they explored several fields of opportunity in the textile industry and others.

During the World War II, the company set up a factory to produce airplane propellers. This plant played an important role in Yamaha's entry to the motorcycle industry as you will see.

After the war, Yamaha Corporation had to find new ways to use the tooling and experience that had been accumulated during their times in the airplane industry, and it was then when Yamaha Motor Corporation was founded.

It's important to mention that even though this new company was just another branch of Yamaha Corporation, it was placed under an independent management. In this case, under the guidance of Ginichi Kawakami; which turned out to be a brilliant move.

Before producing their first motorcycle, Ginichi Kawakami traveled a lot establishing what would be very useful relationships. He also sent out his engineers to Europe and had them learn how to build motorcycles, particularly from DKW; whom with they kept an underground and unofficial long lasting relationship.

One proof of this is that nowadays, the only two manufacturers in the world of mass-produced five side-valve engines are Yamaha an Audi (DKW - Auto Union).